Laurita Winery, located in the Outer Coastal Plain American Viticultural Area (AVA) in central New Jersey, is dedicated to creating wines that derive as much character from the fruit as possible. As responsible stewards of the land, we devote ourselves to the intensive care of the vines and grapes when thinning and pruning, hand harvesting and processing. During the wine production stage, we are committed to preserving the fruit as the heart of the wine.

Production at Laurita Vineyards focuses on making wines from grapes that are recognized and accepted worldwide, concentrating on the Vinifera, the classic European noble varieties. From 1998 through 2000, the first 20 acres of Chardonnay, Cabernet and Merlot were planted; and in 2002, the second 20 acres of vineyards received the cuttings for the Pinot Gris, Lemberger, Chambourcin, Norton and Zweigelt. In the interest of research and experimentation, five acres have been set aside for growing grapes that, contrary to popular belief, may not fare so well in the New Jersey soil and climate. It is our determination that the proper tending of these acres will indeed produce excellent wines.

Laurita is a sustainable alternative, linked to a local area, tradition, culture and respect for natural resources. The winery will be utilizing solar systems to produce clean energy for heat, hot water, steam, cooling and refrigeration. By incorporating a non-polluting solar system, we can offset the consumption of traditional fossil fuel sources and maintain the environmental integrity of our planet. We are talking here about the principles of agroecology. Sustainable agriculture is good, clean and fair: good from a sensory perspective, clean from a sustainability perspective, fair from a social perspective.